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Digital Marketing and Technology

What’s New at R2i

From 5 to 50 in 3 Years - R2i.ntegrated Adapts and Grows
Firm hires 50th employee as a result of strong regional expansion and national client growth

BALTIMORE, MD- Baltimore-based R2i.ntegrated, a digital marketing communications and technology firm, is announcing the recent hiring of their 50th employee; the latest benchmark of their continuing growth and expanding national and international client base.

Another source of growth has been the recent opening of the firm's Falls Church, VA office, giving them a solid foothold in the Greater Washington DC area. As a result of the opening, the new location has added area clients like XO Communications, Digital Bridge, Vovici, and TCS. R2i has also been working to increase their community presence in the area, becoming a member of area groups such as Tie-DC, Executive Biz, WIT, and The George Mason Business Alliance.

The firm's growth has come as a result of the ability to identify market needs, and a willingness to adapt the firm's skill set to suit those needs. Matt Goddard, Head of the Digital Marketing Strategy and Operations at R2i, saw that many of his customers expressed a need to be able to not only design new digital media for their websites, but that the actual construction, maintenance, and ROI metrics for these web environments was truly the pain point. Matt's solution?

ÒContinued expansion of talent and expertise in open source technologies and the adding of employees who have expertise in social network theory and social media,Ó says Goddard. ÒWe are also playing special attention to how content can be distributed using social media in B to B environments.Ó

R2i is divided into two groups, the technology practice and the communications group, which combine to deliver feature rich online solutions that integrate into their clients' overall strategic marketing goals

ÒThis combination of the digital marketing strategy and powerful open source technology solutions allow our clients to effectively reach more customers and has been the primary motivator for our recent customer wins,Ó says Goddard.

Staying in front of market demand is fundamental to how R2i conducts business. Utilizing a combination of applied social networking theory and open source technology, R2i has been releasing multiple sites that utilize the latest in Web 2.0 applied theory. Sites feature a scalable format with user-generated content, blog features, high impact video and dynamic data feeds as well as a wide variety of feature sets popularized by such sites as Facebook.com and Flickr.com.

ÒIt is vital for us to stay ahead of what will be the next play in this space,Ó explains Goddard. ÒThis innovation, partnered with our application of timeless marketing and design principals has led to our strong growth over the past 3 years.Ó